Spirit Airlines CEO Ted Christie added another reason to avoid flying with Spirit Airlines–charging a higher bag fee for high demand travel dates. He notes that the airline industry has done a remarkably good job tapping into maximizing ticket price revenue by charging appropriate fares based on highly demanded travel dates or other customer desires. Now he wants to see the industry use this to manage other ancillary revenue streams.
Christie is basically saying that because there can be as few as two bags in the belly of the aircraft in September 23 and reversely bags being left behind on the tarmac on December 23, there should and is a way to maximize revenues based on demand. “We have a supply-demand problem,” Christie stated. “So we believe there are opportunities…to price that product that will drive incremental revenue.”
Apart from only flying Spirit a handful of times, the lack of customer service, horrible inflight experience, and now this push for charging a fee for luggage based on demand will leave me avoiding Spirit Airlines at all costs. I only see this pushing more people move towards traveling with carry-one size luggage at all costs.
It’s really unfortunate that Spirit has some amazing routes and cheap on-sale fares. Maybe sooner than later these routes will be up for grabs…
Would you be willing to pay more to check a bag during high demand travel dates?