An In-Depth Guide to All 18 Hilton Hotel Brands

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With over 5,700 hotels around the world, the Hilton Honors loyalty program has a massive global footprint.

This is good news for Hilton loyalists, as it makes it easy to earn Hilton points.

When it comes to redeeming Hilton Honors points, you also have tons of options. Not only geographically, but also brand-wise.

Hilton has 16 different hotel brands, with 2 more brands coming soon.

So, what's exactly the difference between Hilton's hotel brands?

Let's dive into it and explore all of Hilton Honors brands---this way you'll know exactly which hotel fits the bill when you travel.

Quick Glance: Hilton Hotel Brands

With over 29 brands, Hilton has hotels that fit just about every style and budget. You'll find ultra-luxury brands such as Waldorf Astoria and Conrad, as well as budget orientated brands including Hampton by Hilton and Homewood Suites.

Before going over the details of each brand, it may be useful to take a quick look at each Hilton brand:

Hotel BrandNumber of PropertiesNumber of Countries
Luxury Brands
Waldorf Astoria Hotels and Resorts3414
Conrad Hotels & Resorts4222
LXR Hotels & Resorts33
Upper Upscale Brands
Hilton Hotels & Resorts58594
Canopy by Hilton94
Curio Collection by Hilton7823
Signia by HiltonJust launched
Embassy Suites by Hilton2545
Upscale Brands
DoubleTree by Hilton58046
Tapestry Collection by Hilton241
Tempo by HiltonJust launched
Hilton Garden Inn84145
Homewood Suites by Hilton5043
Upper Midscale Brands
Hampton by Hilton2,51829
Motto by HiltonJust launched
Home2 Suites by Hilton3682
Midscale Brands
Tru by Hilton772
Timeshare Brands
Hilton Grand Vacations555

You can see that some brands are much more developed than others. For instance, Hampton by Hilton has over 2,400 properties worldwide. While new brands, such as Canopy by Hilton is still growing quickly with 26 locations open.

How to Earn Lots of Hilton Points

Of course, if you are looking at which Hilton brand fits your travel style, you're going to want to know how to earn the most points when you stay with Hilton.

Here's a breakdown of our favorite Hilton credit cards:

Hilton-Honors-American-Express-Card-1232556

Earning points with the Hilton Honors American Express Card

  • Current Bonus: The Hilton Honors American Express Card offers 75,000 points after spending $1,000 in the first 3 months (terms apply).
  • Benefits: This card earns 7x points on purchases at Hilton hotels, 5x points on purchases at U.S. supermarkets, U.S. gas stations, and on dining at U.S. restaurants, and 3x points on all other purchases. You will also earn complimentary Hilton Honors Silver status.
  • Annual Fee: $0
  • Learn More >
  • Current Bonus: The Hilton Honors American Express Surpass Card offers 125,000 points after spending $2,000 in the first 3 months (terms apply).
  • Benefits: Its bonus spending categories make this card a powerful way to earn Hilton points. It earns 12x points on Hilton purchases, 6x points at U.S. restaurants, U.S. supermarkets, and U.S. gas stations, and 3x points on all other purchases. You can also earn a free weekend night at any Hilton hotel each calendar year you spend $15,000 on your card.
  • Annual Fee: $95
  • Learn More >
  • Current Bonus: The Hilton Honors American Express Aspire Card offers 150,000 points after spending $4,000 in the first 3 months (terms apply).
  • Benefits: This card is stacked with valuable benefits, such as an annual $250 Hilton Resort credit, an annual free weekend night certificate, and $100 on-property credit at Waldorf Astoria and Conrad properties (must book special rate). You’ll also get a $250 Hilton Resort credit, and the automatic Diamond status will get you free breakfast and lounge access at Hilton hotels. Not to mention the annual $250 airline fee credit and airport lounge access with Priority Pass Select membership has you covered when you fly. On top of that, this card earns 14x points at Hilton Honors properties and 7x points on flights booked with airlines or amextravel.com, select rental car companies, and at U.S. restaurants.
  • Annual Fee: $450
  • Learn More >
  • Current Bonus: The Hilton Honors American Express Business Card offers 125,000 points after spending $3,000 in the first 3 months (terms apply).
  • Benefits: This card gives you automatic Hilton Honors Gold status, and you'll earn Diamond status when you spend $40,000 on your card in a year. You'll also get airport lounge access with 10 free Priority Pass lounge visits per calendar year. When you spend $15,000 on your card in a calendar year, you will earn a free weekend night certificate valid at any Hilton property. This card also earns 12x points at Hilton properties and 6x points on select business and travel purchases such as flights booked directly with airlines or Amex Travel, U.S. restaurants, U.S. gas stations, and U.S. mobile phone services. For all other purchases, you earn 3x points per dollar.
  • Annual Fee: $95
  • Learn More >

Having a co-branded Hilton credit card is one of the best ways to earn Hilton points. If you are frequently staying at Hilton properties, it's a no-brainer, as you will quickly be racking up points with each paid stay.

Not to mention, each Hilton credit card offers automatic elite status, which gives you member benefits from free upgrades, free breakfast, late checkout and more.

Overview of Hilton Honors 17 Brands

Now you probably want to know exactly what the difference between each Hilton brand. Let's get into and explore what sets each brand apart. This way you'll know which one to book on your next trip!

Luxury Brands

If you are looking for pure luxury and refined experience, these Hilton brands highly-sought after brands set themselves apart from the rest with unique touches.

Waldorf Astoria Hotels and Resorts

This legendary 5-star hotel brand sets the bar high when it comes to personal touches and extraordinary properties. Each Waldorf Astoria hotel provides a luxury experience different than the rest.

There are 34 properties spread across 14 countries, with the bulk of properties located within the US.

You can expect to get extra personalized touches when staying at these properties, such as turndown service, amazing concierge service, and hotel amenities. If you are looking for a traditional luxury experience, then Waldorf Astoria Hotels is a brand you'll want to explore.

How much do reward nights at cost?

You can expect to pay between 40,000 to 95,000 points per night. However, the new Waldorf Astoria Maldives Ithaafushi costs 120,000 Hilton points per night.

Conrad Hotels & Resorts

Another top-tier Hilton hotel brand is Conrad Hotels & Resorts. With 42 properties around the globe, Conrad hotels offer fresh, modern luxury. Hilton describes the brand as a "style that is sophisticated, global and thoughtful. Service so smart, it helps you be an even better you."

Conrad properties typically feel a bit sleeker and contemporary than Waldorf Astoria hotels. This means you'll find some amazing design aspects at their hotels, from incredible infinity pools to over-water villas.

How much do reward nights at cost?

Typical reward nights at Conrad properties range from 60,000+ points per night.

LXR Hotels & Resorts

Hilton's newest luxury hotel brand is LXR. In fact, there are currently only three locations open around the world.

The brand is described by Hilton as "unique properties with unprecedented services and unrivaled experiences designed for luxury travelers with a taste for adventure." Each hotel is designed to have a character of its own and reflect the unique destinations where they are located.

Think of LXR as a brand that mixes luxury with adventure.

How much do reward nights at cost?

Free nights at LXR properties range from 40,000 to 95,000 points per night.

Upper Upscale

A step below Hilton's most luxurious properties, these still offer luxury in every aspect, it just may not be as personalized and refined.

Hilton Hotels & Resorts

The name says it all. With over 585 properties worldwide, Hilton Hotels & Resorts is the main brand under Hilton hotels. You can find Hilton hotels across 94 countries.

As Hilton's flagship properties, it's the most established brand and one of the most consistent in terms of style and amenities. You can expect most Hilton properties feature amenities that include Executive Lounges, pools, gyms and full dining options.

The Hilton brand is quite diverse and you will find hotels that feel like a professional business hotel to hotels that have a relaxed luxury atmosphere. Hilton resorts are an excellent family-friendly Hilton brand with many fun destinations.

How much do reward nights at cost?

Hilton brand hotels range across almost every redemption category, you'll find some that cost 10,000 points per night and others going all the way to the top at 95,000 points per night.

Canopy by Hilton

Canopy by Hilton is a fun, destination-oriented brand that focuses on bringing out the local flare within their properties. They are upscale and vibrant, with most hotels offering hip dining and bar options. Location wise, these hotels tend to be in lively neighborhoods.

Canopy by Hilton properties focuses on healthy, energetic lifestyles---which is reflected in their dining and wellness options.

There are currently only 26 Canopy properties open, but Hilton has a handful more expected to be opened by 2021.

How much do reward nights at cost?

Most Canopy properties cost around 40,000 to 70,000 points per night.

Curio Collection by Hilton

The Curio Collection by Hilton is branded as hotels that each feature unique character and personality. These hotels feel like one-of-a-kind properties, with distinct amenities to match. Think of them as having a boutique hotel feel, yet you still get all the services and amenities you would expect from a Hilton brand property.

This makes staying at Curio properties exciting (if that's your thing) because you never know quite what to expect.

Curio Collection by Hilton currently has 78 hotels and resorts around the globe.

How much do reward nights at cost?

Curio Collection properties are all over the board when it comes to rewards nights, but you can expect to pay between 25,000 to 80,000 points per night.

Signia by Hilton

Signia by Hilton is just launching this year, with two properties opening in Atlanta and Indianapolis. Hotels under this brand will cater to sophisticated business travelers, with each providing on-property meeting and event locations. Although this doesn't sound overly exciting to the casual traveler, the overall design of the first two hotels look modern and fresh.

These hotels will feature impressive architecture, inside and out. That said, each hotel will have at least 500 guest rooms and extensive meeting space within the hotels. Hilton describes the hotels as having "guest rooms smartly designed with enhanced quality, comfort, and innovative technology."

How much do reward nights at cost?

As no properties are open to date, the reward night price is still unknown.

Embassy Suites by Hilton

If suites are your thing, then Embassy Suites is your brand.

With more than 250 locations spread across the US and Puerto Rico, Embassy Suites is a brand that consistently offers all the amenities you might expect at an Upper Upscale hotel.

As all all-suite brand, every guest gets to stay in a two-room suite. You also get great amenities at Embassy Suites including complimentary drinks and snacks for two hours each night and free breakfast each morning.

Given that you are guaranteed a Suite, Embassy Suites hotels make a great option for families as it gives you the extra space you need.

How much do reward nights at cost?

Embassy Suites typically cost 20,000 to 60,000 Hilton points per night.

Upscale

If you're after style and quality, but prefer to stretch your points further, then these upscale Hiltons brands may be a good choice.

DoubleTree by Hilton

You'll feel at home with fresh-baked chocolate-chip cookies at check-in when you stay at a DoubleTree by Hilton property. These hotels tend to be more business-oriented, but also cater to travelers that just want a comfortable and cozy atmosphere.

Don't expect an incredibly unique feel when you stay at a DoubleTree property, however, this isn't a bad thing, as you'll be welcomed to the style and design that you'd expect.

Hilton has 580+ DoubleTree properties throughout the world, which makes this brand easy to find in many urban destinations.

How much do reward nights at cost?

You can find some steals at DoubleTree properties, with a fair amount starting at just 5,000 points per night. Other properties will cost up to 30,00 points per night.

Tapestry Collection by Hilton

To date, there are only 37 Tapestry Collection hotels operating, of which they are mostly located on the US East Coast.

As Hilton puts it, Tapestry Collection hotels are "locally inspired and unique." Each property has it's distinct feel and flare and is designed to provide each guest with an experience that reflects the destination.

Tapestry properties feel more upscale than comparable properties of the same reward night cost. You also have the fact that almost all hotels are newly built, which means fresh designs.

How much do reward nights at cost?

Anywhere from 20,000 to 80,000 points per night.

Tempo by Hilton

One of Hilton's newest brands, Temp is set to launch this year. The Tempo brand was introduced to address the future of travel and will focus on share spaces, invigorating designed interiors and sustainability.

That said, you can expect smaller, modern designed rooms. Think smart and efficient spaces, with hip styling.

Hilton Garden Inn

With more than 840 properties in 45 counties around the world, you're to have come across a Hilton Garden Inn on your travels. The design of these properties won't awe you, but that's not the point. These hotels provide you with what you need, but not much more.

They are made to be efficient and ordinary hotels that serve all types of travelers. Amenities you can expect include made-to-order breakfast, fitness centers and business centers.

How much do reward nights at cost?

You'll find lots of category 1 and category 2 properties, which means rewards nights that only cost 5,000 to 10,000 points.

Homewood Suites by Hilton

Homewood Suites by Hilton provides travelers with a cozy, home-like feeling when they need a stay longer than a few nights. Each room comes with amenities such as a full-size refrigerator and separate living and sleeping areas.

There are currently 504 Homewood Suites properties located in the US, Canada, and Mexico.

The bottom line is you'll either love or hate the home-like inspired design of these properties.

How much do reward nights at cost?

Expect to pay anywhere from 10,000 to 30,000 points per night.

Upper Midscale

These no-frills hotels are budget-friendly, which is great when you want to keep points (or dough) in your pocket.

Hampton by Hilton

Hampton by Hilton is Hilton's bread and butter brand. With more than 2,500 properties across 29 countries, it won't take much to find one.

Hampton hotels are upper-midscale, which means you'll get quality accommodation, but won't have to break the bank. With every stay, you can expect excellent beds, complimentary hot breakfast in the lobby, free Wi-Fi and great hospitality.

Hampton by Hilton is a solid and consistent brand if you need a place to stay in a new city. Plus, the hotel brand offers a unique 100% Hampton Guarantee which says "if you're not satisfied, we don't expect you to pay. "

How much do reward nights at cost?

Anywhere from 5,000 to 70,000 points per night.

Motto by Hilton

Motto is a new affordable, lifestyle micro-hotel that features a communal vibe. You'll find most properties are in a prime urban location.

The goal of Motto properties is to provide centrally located lodging, without the high price tag. These properties are geared towards a traveler that cares more about a centrally located property than an amenity-rich hotel.

Home2 Suites by Hilton

This brand is focused on extended stays. These all-suite hotels feature fresh designs that give you the space you need to stretch out on longer stays. Most hotels also feature small markets, where you can buy snacks and drinks.

There are currently 368 Home2 Suites by Hilton properties across North American.

When you stay you'll get free breakfast, plus have access to laundry facilities and fitness centers.

How much do reward nights at cost?

Expect to pay between 10,000 to 50,000 points per night.

Midscale

Hilton's midscale hotels are geared towards value-conscious travelers looking for great location over luxury.

Tru by Hilton

Currently, Hilton operates 77 True by Hilton hotels across North America.

This brand of hotels is a no-frills, budget-friendly hotel with rather fresh designs. That said, it can be a great choice for anyone looking for a cost-friendly hotel that doesn't break the bank.

Hilton describes the brand as "a place that embraces vibrant simplicity and is fun and engaging. We stand for the love of simplicity, we embrace the human spirit, and we champion the value-conscious traveler. This is a back-to-basics experience with soul."

How much do reward nights at cost?

Most Tru by Hilton hotels cost between 10,000 to 40,000 Hilton points per night.

Timeshare

Timeshares typically require you to buy into, but you can book Hilton timeshare properties with ClubPoints or Hilton Honors points.

Hilton Grand Vacations

Hilton Grand Vacations is Hilton's timeshare brand with 55 properties around the world. As these destinations are included in the Hilton Honors loyalty program you can book them with points.

The family-friendly properties are mostly resorts chock-full of amenities that cater to each hotel's unique destination. You can expect just about everything on the property including your own kitchen, separate living areas, laundry facilities, multiple pools, fitness centers and more.

Wrap Up

Between Hilton's 16 (soon to be 18) different hotel brands you're sure to find one that fits your travel style. Some brands, such as Hilton Hotels & Resorts, offer a long history and extensive global footprint. While others are growing in size and focused in a more local geographic area.

Either way, when you stay at Hilton properties you can choose to enjoy traditional luxury at Waldorf Astoria hotels or stretch you budget at more cost-friendly brands such as Hampton Inn and Tru by Hilton.

FAQ

What are the Hilton hotel brands?

Hilton owns the following hotel brands:
- Conrad Hotels & Resorts
- Canopy
- Curio Collection by Hilton
- DoubleTree
- Embassy Suites
- Hampton Inn
- Hilton Hotels & Resorts
- Hilton Garden Inn
- Hilton Grand Vacations
- Home2 Suites
- Homewood Suites
- LXR Hotels & Resorts
- Motto (coming soon)
- Signia (coming soon)
- DoubleTree
- Tempo (coming soon)
- Tru
- Waldorf Astoria

What are the luxury Hilton hotel brands?

The luxury Hilton hotel brands include Waldorf Astoria, Conrad Hotels & Resorts, and LXR Hotels & Resorts.

At what hotels can I use Hilton Honors points?

You can use Hilton Honors points at any participating hotels and hotel brands in the Hilton Honors loyalty program.

How to use Hilton Honors points for hotel stays?

You can use Hilton Honors points for hotel stays by booking reward nights online. You need to be logged into your Hilton Honors account, then just search for a destination.

How to earn Hilton Honors points?

You can earn Hilton Honors points for example from staying at Hilton hotels, using a Hilton Honors credit card, from Hilton Honors promotions, or Hilton Honors travel partners.

Extra tips on how to maximize your rewards

Getting the most out of your credit cards is a must. Compare the current best offers with our Card Maximizer tool or take a look at our picks for the best travel credit cards of 2020. Here are the highlights:

Compare & Learn More About Credit Cards:
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